It was Monday, 9:00 a.m. when the email, “Import Wine Company,” came to me.
“[My partner and I] are starting a Wine Import Company and were wondering if you could come up with a Logo (and possibly also a name for it). We are sending people to Vinexpo on Friday and need a logo pretty quick. We have come up with a couple of name. None of which I like.”
Ok.
By 11:30 a.m., I’ve conjured up a strong list of names to share with my client, before I called him to say that I could do it. “Sure, I’ll have names to you by the end of the day, maybe a few logos.”
I suggested these names at first.
Cru618
Bin618
Oenology Import
Haut Annata
Uva Bushel
Viticouture Imports
Nuevino
Côtes du Goshen
By the end of day, I had ten identities for 5 names created to share and dropped them off at 4:45 p.m., I had a response an hour later with, “we like Cru618 and Bin618.”
Nice.
By the end of the next day, Tuesday, we had finalized the identity, and designed the necessary business cards for Vinexpo.
Whew.
What a fun project. It is not necessarily in anyone’s best interest to rush such an important first step of a company’s life, but, sometimes you need to just get it done. We added a temporary web page on the following Wednesday when acquiring the domain http://www.bin618.com.
Final Logo for new wine import company, Bin618 Importers, LLC
Why “Bin618?” 618 is simply the area code of the import companies headquarters, and “Bin,” is a common wine term for an area of wine storage.
Business cards are in their hands as the ready themselves to travel to Bordeaux, France. Safe travels, boys. Meet a few friends, and bring back some excellent samples.
Filed under: Recent Projects, bin618, brand identity, brand naming, Vinexpo, wine importer
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