Design for Retail Branding: The Market at Busch’s Grove.

The buzz card caps the artisan pastries at the grocery, and travels with the customer as a cute reminder of the yummy source.

The buzz card caps the artisan pastries at the grocery, and travels with the customer as a cute reminder of the yummy source.

Creativille Designs a New Gourmet Grocery Brand. And, it’s mighty tasty.

Each year we wonder what is going to top our last great client. Well, out of the blue, Sarah Vicker’s and Paul Poe called. “We are starting a new grocery store, and we’d like to talk to you about the brand.


At first it was just billed as a logo job for The Market at Busch’s Grove, but soon grew into a relationship needing a complete brand identity. In a short amount of time we developed the integrated branding campaign including: a launch website with e-marketing support, advertising, interior and exterior signage, menus, stationary, wearables and packaging.


“For a most of our clients, this the accumulation of work over a couple of years. But, this is how we prefer to do it, all at once, all at the beginning,” says Steve Hartman. “A brand identity package isn’t just a logo or an ad, its a complete kit of touch points that inspire the customer, and” Hartman continues, “with The Market at Busch’s Grove, the brand is around every corner… even on top of a cupcake.”

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